Regroup Enterprises - Melbourne's Property Styling Specialists

"A Sale for All Seasons" - Domain Article

Posted on: 17 May 2006

The following interview with Kym Smirnoff appeared in The Age on June 21.

Click here to view the full article.

House stylist Kym Smirnoff, of Regroup Enterprises, says presentation makes a huge difference no matter what the season. She can make small changes such as de-cluttering and rearranging furniture to give a house a makeover. She says: "I work with the character of the house - give it some soul. In winter, styling the house can make it warm and inviting; in summer, when there's a lot of properties on the market, it gives you the edge."

A carefully tended garden and imaginatively furnished rooms make all the difference if a house has been languishing on the market, Ms Smirnoff says.

She was called in to make over a Sorrento property that had been on sale for nine months. "We re-did the whole house and garden and it sold within two weeks."

Her business is based in Dromana and she says that showing a house at its best during winter can be something of a challenge - particularly a beach house. She makes the house as inviting and relaxing as possible and even checks the long-range weather forecasts. "You can't sell a beach house on a cold, rainy day," she says, "so, in consultation with the real-estate agent, open for inspections are held on pleasant days when possible."

The following interview with Kym Smirnoff appeared in the Domain Section of The Age on June 21.